L’Oréal Groupe, Beiersdorf, Givaudan, Kiko Milano, IFF and Ancorotti Cosmetics join together in the new “Value of Beauty Alliance” to call attention to the impact of the beauty and personal care industry. 
 
At the end of January, the founding members gathered in Brussels and presented key insight and figures into the industry’s value chain and its major economic and societal contributions to shareholders for the European Union institutions. 
 
According to the report, the beauty industry resonates deeply with 80% of EU consumers who view beauty products as an integral part of their daily lives. 
 
“With six founding members, the alliance represents different facets of our sector,” said L’Oréal Groupe CEO, Nicolas Hieronimus. “I would like to welcome all members of our extensive value chain, industry and associations, to join hands with the Value Beauty Alliance. Together we can amplify our voices and demonstrate the socio-economic significance of our industry for Europe.”
 
Beiersdorf CEO, Vincent Warnery commented, “Fueled by the relentless pursuit of innovation with a strong focus on sustainability this vast and diverse ecosystem stretches across Europe, contributing to our economy, supporting our health and well-being, and shaping our society and culture.”
 
The Value Beauty Alliance is open to all sectors contributing to the cosmetics value chain in Europe. Albéa and PUIG have already committed to joining the collective effort.  
 
The report looks at three key areas: economy and innovation; health and well-being; and society and culture.  

Economy and Innovation

The European cosmetics and personal care industry directly supports over 3 million people employed in the value chain across the EU. Scientific advancement is at the forefront of the sector, investing $2.5 billion in R&D and supporting 30,040 scientists in diverse fields. The EU supports and remains at the forefront of this industry by merging economic prosperity and scientific ingenuity. 
 
According to the Alliance, technology and product innovation are driven by consumer preferences, changing beauty trends and sustainability. 
 
Sustainability is a priority at all points of the value chain. Efforts are continuously pushed to improve eco-friendly packaging, use recyclable materials and reduce waste. 

Health and Well-being 

The Alliance notes health and well-being as the central point of economic activity and helps prevent some skin diseases. For example, using adapted sunscreen when needed can contribute to the prevention of skin cancers.
 
Out of the 448 million consumers in Europe, a wide majority use a variety of beauty and personal care products to enhance their well-being. 

Society and Culture 

The beauty industry plays an important role in European society and culture. The report notes, this sector is constantly reinventing itself, incorporating the idea of inclusive beauty describing products and practices that cater to everyone in society. 
 
According to the Alliance, nurturing and safeguarding skills related to perfume in the Pays de Grasse region of France have been named to UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity. 
 
The Value of Beauty Alliance is open to all people and companies contributing to the beauty and personal care value chain in Europe who are keen to provide a better understanding of the economic and social contributions of the ecosystem.
 
See the full report and Membership information here.